- Concrete Examples
- For Beginners
Journalist Mikael Krogerus and communications expert Roman Tschäppeler summarize 50 of the most popular decision-making models that individuals and businesses around the world adopt and use to make significant choices and to think in a strategic way. The authors’ thoughtful little book shows readers how to develop a strategy, how to choose among alternatives and how to make intelligent decisions. Accompanying graphics illustrate each of the models. While a book that summarizes 50 strategies does not cover any one of them in depth, and much of the content is simple synopses of other people’s models, getAbstract endorses this fun, informative little book about conceptualizing and decision making.
About the Authors
Mikael Krogerus formerly wrote for the Neue Zürcher Zeitung, a Swiss daily newspaper. Roman Tschäppeler is CEO of Guzo, a communications agency in Biel, Switzerland.
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Comment on this summary
4 years ago#30DaysOfSummaries The models mentioned in this article are famous and interesting. It is great idea to apply them in our decision making process.
4 years agoI think the most important message here is - “Be the change you want to see.” How many of us are honestly able to follow this dictum?
8 years agoThe decision is easy: read this summary!
4 years ago
9 years agoYou get the feeling wating more...