- Well Structured
- Concrete Examples
Making decisions is never easy, particularly amid today’s virtually limitless options. In this easy-to-use, decision-making guidebook, the Boston Consulting Group’s Simon Mueller and Julia Dhar offer a dozen effective mental tactics and cognition tools that respected thinkers and planners apply to making decisions. Their pragmatic, interesting manual is a fun read and surprisingly useful.
About the Authors
Simon Mueller is a project leader at Boston Consulting Group, where Julia Dhar is a partner. She co-founded and leads BeSmart, the firm’s behavioral economics initiative.