Skip navigation
The Decoded Company
Book

The Decoded Company

Know Your Talent Better Than You Know Your Customers

Portfolio, 2014 more...

Buy the book


Editorial Rating

9

getAbstract Rating

  • Innovative
  • Applicable

Recommendation

Contemporary shopping means giving up personal data. Some organizations gather similar data about their staff members. Every email, phone call, e-calendar entry and pass card swipe in the workplace forms a detailed profile of each employee. With this data, firms can tailor training, coaching and assignments to individual workers. Leerom Segal and Aaron Goldstein – leaders of Canada’s Klick Health – and writers Jay Goldman and Rahaf Harfoush explain that knowing your workforce intimately is as important as knowing your customers. Klick uses artificial intelligence that analyzes data and gives advice on training, hiring and firing for the benefit of companies and their workers. Whether you agree with this approach to talent management or think it could portend an invasion of privacy, getAbstract recommends the authors’ findings and fascinating stories to CEOs, CIOs, HR and IT managers, and anyone concerned about privacy issues.

Summary

Outdated Management Practices

Many organizations manage employees today the way companies managed workers a century ago. In the industrial era, workers were interchangeable. Rigid hierarchies and a strict command-and-control system characterized assembly-line management. Today, the workforce has changed – from an industrial, factory-based, blue-collar majority to a knowledge-based, white-collar majority. Management techniques and structures have not kept pace with the economy and workforce. Many firms suffer employee disengagement and lackluster performance.

Today’s typical employees enter a stifling workplace, far removed from the world of unlimited personal choice they take for granted as consumers. Uninspiring management and unfriendly technology rob workers of engagement and productivity. The new era of big data and “predictive analytics” promises to change this.

“Ambient Data”

Until recently, marketers segmented consumers by zip code to target high-income households. Today, consumer behavior tells marketers far more. When you shop online, you experience big data and predictive analytics as a consumer. Technology enables personalization, such as individual...

About the Authors

Leerom Segal, Aaron Goldstein and Jay Goldman lead Klick Health as CEO, COO and vice president of technology, respectively. Rahaf Harfoush is an author, technology consultant and entrepreneur.


Comment on this summary

  • Avatar
  • Avatar
    M. B. 10 years ago
    This seems like a re-boiled summary of a consulting report. nothing new here.
  • Avatar
    P. L. 1 decade ago
    Who vote this book for 9?
  • Avatar
    C. S. 1 decade ago
    summary is too long

More on this topic

Related Skills

AI Transformation
Be Emotionally Intelligent
Become a Self-Driven Learner
Develop Your Thinking Skills
Digital Transformation
Discover and Understand Digital Technologies
Discover Marketing Trends
Markets in India
Drive Digital Marketing
Enable Digital Organization
Enhance Cybersecurity
Enhance Employee Experience
Executive Leadership
Human Resources
Increase Your Cultural Awareness
Lead Yourself
Leadership
Leverage AI for Management
Leverage AI in Your Daily Tasks
Make Good Decisions
Manage People and Talent
Manage Performance
Management
Market Insights by Region
Marketing
Personal Growth
Shape Organizational Culture
Soft Skills
Strengthen Your Digital Literacy
Understand Consumer Behavior
Understand Economics
Workplace Skills
Measure L&D Impact
Use AI for Performance Tracking
Ensure Data Privacy and Compliance
Use AI with Company Knowledge
Mitigate Cognitive Biases
Think Scientifically
Understand Social Behavior
Analyze Data
Develop Team Members
Manage Learning and Development
Economic Indicators
Conduct Employee Surveys
Understand Organizational Culture
Apply Data-Driven Marketing
Consumer Behavior in India
Discover Cultural Trends
Understand Yourself
Develop Self-Awareness
Understand Data
Future of Work
Promote a Learning Culture
Understand Cognition
Think Analytically
Understand Organizational Behavior
Leverage Social Learning
Make Data-Driven Decisions
Analyze User Data
Protect Your Data and Privacy
Consumer Behavior Trends
Understand Learning
Understand Organizations
Create Learning Experiences
Implement Training Programs
Reskill and Upskill Employees
Discover and Understand Data Analytics and Big Data
Understand Human Behavior