- For Experts
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Experts Ralf Seifert and Richard Markoff report that supply chain management is undergoing a rapid evolution. Today’s supply chain leaders must engage in more comprehensive and tech-savvy business planning and execution. With the rise of e-commerce and supply chain digitalization (SCD), they have to manage vast amounts of data as well as extract data their companies can use to develop and promote future products. The authors’ collection of telling case studies will engage anyone managing supply chains and the shift to digitalization. Welcome to the fourth industrial revolution: Industry 4.0.
About the Authors
Ralf W. Seifert is a professor of operations management at IMD Business School and director of the Digital Supply Chain Management program. Richard Markoff was L’Oréal’s first global supply chain standards director.