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The Domino’s Story
Book

The Domino’s Story

How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)

HarperCollins Leadership, 2020
First Edition: 2020 more...


Editorial Rating

8

Qualities

  • Concrete Examples
  • Engaging
  • Inspiring

Recommendation

Business writer Marcia Layton Turner presents the humble origins and unstoppable rise of Domino’s, Inc., the international pizza chain. Founder Tom Monaghan grew the company from three Michigan pizzerias into a successful chain by creating a special sauce, focusing on delivery and prioritizing locations in pizza-loving college towns. Domino’s used fast delivery and early digital innovation to outmaneuver its competitors and become number one in its industry.

Take-Aways

  • Three Michigan pizzerias called DomiNick’s were the precursors of Domino’s Pizza.
  • Domino’s Pizza started as a franchise in college towns.
  • Domino’s simplified its pizza-making process and focused on  delivery within 30 minutes – or the pizza was free.

About the Author

Marcia Layton Turner, a business writer for Kevin Anderson & Associates,  has written for Forbes.com, Businessweek and US News & World Report.