The Dragonfly Effect
Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
ISBN: 9780470614150
Pages: 200
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Recommendation
Social media endow ordinary people with extraordinary powers of communication. You can use these powers to good purpose by following the advice of the husband and wife writing team, Jennifer Aaker and Andy Smith, who collaborated with journalist Carlye Adler. Their “Dragonfly Model” teaches you to harness social media to promote positive social change. The authors include tips, templates and cheat sheets to aid you in your quest, and include shining tales of corporate, nonprofit and individual heroes. Their website connects you with others with whom you can exchange stories and share resources. getAbstract recommends this model to small businesses, nonprofits or any potential hero striving to make a difference.
Take-Aways
About the Authors
Jennifer Aaker is a professor at Stanford University’s Graduate School of Business. Andy Smith is a principle at Vonavona Ventures, a marketing, strategy and operations consulting firm. Journalist Carlye Adler’s articles have appeared in magazines such as Time and Fortune.
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1. Find a cause you truly believe in.
2. Open up a facebook page and make sure to keep posting relevant content on almost a daily basis.
3. Get your initial user base by advertising your page with facebook ads.
4. Identify your "champion fans" (Those who intesively interact with your page). Personally proactively connect with your champion-fans. Make friend requests to them (even if you don't know them). Make sure to maintain these friends by talking to them on a one-to-one level (By whatever means, usually facebook-chat is the easiest at the beginning)
5. Start organizing some "real life" meetups if possible, inviting all your fans but especially your champion-fans. Once you know your fans a little better, found a "real-life" organization (non-profit, company, society... or other structures)
6. Go on from there and never look back at what you've achieved, but always focus on your cause and how you can further it.