The Escape Industry
How Iconic and Innovative Brands Built the Travel Business
Kogan Page, 2017
The allure of adventure is evergreen, and the travel industry never stops evolving.
The travel industry has fostered globetrotting dreams since the inception of tourism. How the industry sells travel always shifts – driven by technological innovations and changing consumer tastes. British journalist and marketing expert Mark Tungate argues that these changes aren’t reactive – they’re proactive. He credits visionary, ambitious travel professionals with creating the most significant evolutions in tourism. They take new developments in hand, build on them and move the industry forward. Tungate explores how various sectors of the travel industry have been transformed since the 18th century, and how some important brands started or nurtured new niches over the years.
About the Author
British journalist and Mark Tungate also wrote Fashion Brands and Adland. His articles have appeared in Campaign, Advertising Age, the Financial Times and The Daily Telegraph.
By the same author
In our Journal
2 years ago
Travel on the Rebound
After a year of cabin fever for travelers, the post-pandemic floodgates are now open. 2020 was a disastrous year for travelers. During the COVID-19 pandemic, most families perfected the staycation rather than venture out. But all that’s over. Here’s an update on the travel industry as of now, plus some bonus tips to make travel […]
Comment on this summary