- Insider's Take
Mike Sitrick spent years building a reputation as the PR man to call if you are a public figure in a crisis. In no-nonsense language with a bit of swagger, Sitrick recounts how his firm, Sitrick And Company, rescued Michael Jackson’s reputation and estate after his untimely death, and how he challenged the news broadcast 20/20 on its investigation into Metabolife. His “Ten Rules for Engagement” are quite engaging, even when they are familiar. If you don’t tell your story, he says, someone else will tell it for you. His saga will intrigue anyone interested in the reality behind a story – and the stories you never saw because Mike Sitrick knew how to keep them quiet.
About the Author
Michael Sitrick is a strategic communications consultant. Writer and media strategist Dennis Kneale worked for The Wall Street Journal and Forbes magazine.