Satish Nambisan and Mohanbir Sawhney
The Global Brain
Your Roadmap for Innovating Faster and Smarter in a Networked World
Wharton School Publishing, 2007
Looking to innovate cheaper and faster? Tap into a global network.
The idea of the “Global Brain” is not brand-new. However, as India’s and China’s economies continue to expand, and as their workforces’ technical expertise booms, this concept is becoming increasingly important in the business world. Modern companies must tap into ideas, talent and technology from around the globe to stay competitive. Satish Nambisan and Mohanbir Sawhney present a framework for thinking about and using “network-centric innovation” (NCI) in your firm. Although they intend their book to be practical, readers may find it more theoretical. The authors explain their models clearly, using helpful metaphors and anecdotes, but it will be up to you to find a way to implement them. getAbstract recommends this book to executives, research and development professionals, and managers who want to close the gap between “the desire to innovate and the ability to innovate.”
About the Authors
Satish Nambisan is an associate professor at the Rensselaer Polytechnic Institute’s Lally School of Management and a widely published author. Mohanbir Sawhney is the McCormick Tribune Professor of Technology and the director of the Center for Research in Technology & Innovation at the Kellogg School of Management at Northwestern University.
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