McGill University associate professor of marketing Ashesh Mukherjee analyzes five significant online costs or problems that trouble Internet users. They are “too much temptation, too much information, too much customization, too many comparisons and too little privacy.” After presenting these issues, Mukherjee offers smart, practical solutions. getAbstract suggests stepping away from the screen and reading this book to anyone surfing the web.
About the Author
Ashesh Mukherjee is an associate professor of marketing in the Desautels Faculty of Management at McGill University.