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The Invincible Company
Book

The Invincible Company

Business Model Strategies From the World’s Best Products, Services, and Organizations

Wiley, 2020 more...


Editorial Rating

9

Qualities

  • Innovative
  • Well Structured
  • Engaging

Recommendation

Many organizations rightly focus on fostering innovation and invention to capture new markets and boost profitability, yet reinvention may be the secret of longevity. Companies that explore new endeavors while improving their existing business create strong portfolios that can withstand internal and external pressure. Alex Osterwalder, Yves Pigneur, Fred Etiemble and Alan Smith’s captivating guide introduces practical mapping tools and detailed examples from dozens of organizations to show you how to lead work groups that capitalize on innovative ideas while strengthening your existing business models.

Take-Aways

  • Organizations that seek growth opportunities while improving their existing business models safeguard against disruption. This requires two portfolios.
  • The Explore portfolio: Create an environment that systematically develops new growth opportunities.
  • The Exploit portfolio: Continually examine your current business models to increase profitability and remain relevant.

About the Authors

Alex Osterwalder and Yves Pigneur invented the Business Model Canvas, the Value Proposition Canvas and the Business Portfolio Map. Osterwalder and Alan Smith cofounded Strategyzer, an innovation consultancy, where Fred Etiemble is an associate partner. Osterwaler, Pigneur, Smith and Gregory Bernarda cowrote Value Proposition DesignOsterwalder and Pigneur coauthored Business Model Generation; and Osterwalder and David J. Bland wrote Testing Business Ideas.


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