Few professionals know how to exploit the similarities of political campaigns and business promotions better than in-demand strategy consultants Scott Miller and David Morey. Miller worked with Vaclav Havel, Boris Yeltsin, Vicente Fox and Corazon Aquino. Morey advised five winners of the Nobel Peace Prize and both Barack Obama campaigns. Together, they explain how to control the competitive dialogue – either in politics or in business, every campaign represents an extended dialogue with targeted groups – and why it’s crucial to go for the win, and never the tie. getAbstract recommends the insights of these seasoned strategic consultants to marketers, branders, start-ups and entrepreneurs.
In this summary, you will learn
- Why insurgent firms beat incumbent firms,
- What traits mark insurgent firms and
- How the 10 steps of the insurgent model can benefit your business.
About the Authors
Scott Miller founded the Core Strategy Group with David Morey. Miller, former creative director of McCann-Erickson, worked with Steve Jobs at Apple and also founded and sold the Sawyer/Miller strategic consultancy. Morey is also the co-author of The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top.