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The Lean Product Playbook
Book

The Lean Product Playbook

How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Wiley, 2015 more...


Editorial Rating

7

Qualities

  • Innovative
  • Applicable
  • Well Structured

Recommendation

Dan Olsen, a “lean product process” guru, offers a detailed, workable schematic for innovation success. Start here, now do this, remember that – and voilà: You’ve created the next-generation travel app or transportation technology that satisfies genuine customer needs while providing viable “product-market fit.” While distilling invention, innovation and marketing down to a simple system, the author talks you through each move with patience and clear examples, just as a coach would with novice players. Olsen’s advice applies to creating software, apps and online products, but offers useful guidance for start-ups and innovations in any field. getAbstract recommends his manual to entrepreneurs, product developers and managers who want to see their ideas become powerful products.

Take-Aways

  • Following the “lean product process” helps you create “product-market fit.”
  • Start in the “problem space,” with the issue your innovation is meant to solve.
  • Use hypotheses to create fictitious customer “personas” to represent your target audience.

About the Author

Dan Olsen, a former product-development team leader at Intuit, now consults for Silicon Valley clients on lean product design.


Comment on this summary or Start Discussion

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    J. M. 5 months ago
    Good
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    R. T. 3 years ago
    Despite its age - and IMHO a slightly unjustified rating on getAbstract - this continues to be one of the best basic books on the principles of product management available. Well worth a read for anyone who wants to understand how to approach product discovery as a discipline. And in this case, the summary does the book justice.
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    S. T. 7 years ago
    Interesting principles. Curious to see if they can be applied to areas beyond software development.

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