Best-selling author Scott Berkun argues that historical accounts of famous innovators foster the misconception that innovation demands having a new “big idea.” But, that’s a myth. Giants like Thomas Edison, Henry Ford and Steve Jobs got straight to work on solving particular problems by experimenting with many smaller ideas. Berkun presents his arguments with fun and irreverent humor. He offers a strategy for learning how to innovate by going to work on a problem – any problem – right away. This revised and expanded edition includes four new chapters of practical advice on jump-starting your creativity, staying motivated and pitching your ideas. getAbstract recommends this manual to entrepreneurs, inventors, and anyone pursuing innovation in technology, media or the arts.
About the Author
Scott Berkun also wrote Making Things Happen and Confessions of a Public Speaker. He taught at the University of Washington and was a manager at Microsoft. His work has appeared in The New York Times, Forbes, The Economist, The Washington Post and Wired.
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1 year agoInteresting to see how culture and innovation mix again...
3 years agoInsightful. The fact that idea generation requires a lot of hard work and discipline is generally ignored, which leads to frustration
3 years agoAll good tips. 5 points at the end of the summary very important.
3 years agogreat STUFF