Book
The New Rules of Influence
How to Authentically Build Trust, Drive Change, and Make an Impact
Recommendation
Modern leaders need to be trustworthy change agents who make a positive impact on those they lead. You may think that’s Leadership 101, but in today’s world of change and uncertainty, leaders face new challenges and need fresh leadership guidelines. To respond to that need, personal branding expert Lida Citroën provides an empowering framework that will enable even the most perplexed leaders to become more effective and generate lasting influence.
Summary
About the Author
Lida Citroën, a personal branding and reputation management consultant, also wrote Control the Narrative: The Executive’s Guide to Building, Pivoting, and Repairing Your Reputation.
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