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The New Solution Selling
Book

The New Solution Selling

The Revolutionary Sales Process that Is Changing the Way People Sell

McGraw-Hill, 2004 more...


Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

This is a useful guide to one of the hottest subjects in sales: selling solutions, not products. Author Keith M. Eades offers a methodical, step-by-step approach to implementing a conversational approach to selling. The principles underlying "solution selling" are simple and straightforward, and the process is hard to fault, although it demands a great deal of record keeping and charting. The author’s explanation of the procedures gets a bit mechanical and jargon-riddled at times. But on the whole, getAbstract believes every salesperson is apt to find something of value in this book, even if it’s a reminder of what once was known but has been forgotten.

Take-Aways

  • To sell, you have to understand the buyer’s needs.
  • Nobody changes without pain.
  • Sometimes buyers are in pain but don’t know it or don’t understand it. That’s when the solution selling approach is most effective.

About the Author

Keith M. Eades is the founder and president of Sales Performance International (SPI) and of Solution Selling, Inc.


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