Africa experts Jake Bright and Aubrey Hruby lament Westerners’ misconceptions about the massive continent. They communicate what they see as a compelling growth story unfolding in a place Westerners often disregard. They look past the headlines about war and humanitarian crises to explore Africa’s emerging middle class, burgeoning stock and bond markets, and halting but impressive steps to join the global economy. If you seek outsized gains for your investment portfolio or growth in your corporate balance sheet, they advise, take a look at sub-Saharan Africa. Nigeria boasts an expanding middle class, South Africa enjoys explosive stock market growth and Rwanda courts a wave of foreign investment. Skeptics will be forgiven for finding this analysis too full of cheerleading. The smart money says that civil strife will split African nations, that the region’s growing public debt will yield bond defaults, and that its informal economies, weak regulatory schemes and spotty infrastructure cannot produce double-digit growth. Bright and Hruby advise moving past the criticism and focusing instead on Africa’s wealth of opportunities.
About the Authors
Jake Bright is a Whitehead Fellow at the Foreign Policy Association. Aubrey Hruby is a senior adviser to investors and Fortune 500 companies doing business in Africa.