- Eye Opening
In his engrossing history of the iPhone, Brian Merchant tells a complicated, inspiring and not-always-pretty story. Merchant shows how the world-changing device emerged from decades of scientific innovation and the hard work of Apple’s often-unsung software designers, engineers and industrial designers. He acknowledges the thousands of laborers who extracted the phone’s raw materials from the Earth and assembled millions of the devices in dystopian factories. Even though you know the story ends with Steve Jobs on stage at Macworld introducing the product “that changes everything,” Merchant brews surprising suspense around the iPhone’s development. getAbstract recommends this object lesson in collaboration, creativity and doggedness to Apple fans and to anyone who manages teams or seeks to cultivate innovation.
About the Author
Brian Merchant is an editor at Vice Media’s Motherboard and has written for The Guardian, Fast Company, Fortune, Wired, and other publications.
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