Summary of The Only Sales Guide You’ll Ever Need
From: THE ONLY SALES GUIDE YOU’LL EVER NEED by Anthony Iannarino. Summarized by arrangement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Raqndom House LLC.
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The popular image of a salesperson as a fast-talking, manipulative hustler with a big, phony smile has become ridiculous. Contemporary super-tough, seen-it-all buyers wouldn’t let such a slickster in the door. Top salespeople today are likable, confident, impressive business professionals of good character. They don’t try to manipulate anyone; instead, the best salespeople influence their prospects as business problem solvers who merit attention and respect. Sales master Anthony Iannarino’s company book details the nine mind-set traits and eight skill sets salespeople need now. And he’s organized his clear lists for easy reference. getAbstract recommends his informative, useful manual to sales professionals and sales managers.
About the Author
Anthony Iannarino addresses sales organizations nationwide and teaches part-time at Capital University’s Capital School of Management and Leadership. He founded TheSalesBlog.com.
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Comment on this summary
2 years agoSolidly written for newer salesman
2 years agoThe book is a good reminder of what it takes to be a sales person.
2 years agoThis summary lists what you need to do to be successful in sales. And just like most sales books, it doesn't tell you how to do what is necessary.
10 months agowhat do you mean by how to do what is necessary?