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The Perfect Close
Book

The Perfect Close

The Secret To Closing Sales - The Best Selling Practices & Techniques For Closing The Deal

James Muir, 2021 more...


Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

Since its release in 1992, Glengarry Glen Ross, a star-studded, cult classic play and movie about manipulative real estate salesmen, has influenced a generation of salespeople. Its renowned motto “always be closing” has become a mantra for many salespeople. But, according to veteran sales trainer and coach James Muir, “always be closing” is “hogwash.” So what works instead? In this informative book written specifically for salespeople struggling to close deals, Muir spells it out in engaging detail.

 

Take-Aways

  • Selling is hard, but for many salespeople, the hardest part is closing.
  • Most salespeople need a better way to close.
  • Follow seven steps to implement the Perfect Close.

About the Author

Sales trainer and coach James Muir also wrote The Perfect Close Workbook.  


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