Brands that correctly interpret and respond to shifting consumer behavior will thrive; those who cannot, will fail, says consumer rights advocate Martin Newman. In this helpful book, he urges you to place purpose above profit, and explains why the most disruptive and successful companies put people at the center of everything they do. From catering to consumers disillusioned with material goods to averting disaster, Newman’s guardedly optimistic and comprehensive advice will allow your organization to build a loyal customer base.
About the Author
Consumer rights advocate Martin Newman founded www.customerserviceaction.com and www.thecustomerfirstgroup.com.
Comment on this summary
2 years agoGood,related for better CS
2 years agoGood for development