Review of The Power of Moments

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Rating

9

Qualities

  • Applicable
  • Bold
  • Engaging

Review

When people delight and surprise you, you remember it. The experience triggers emotions that give it meaning and burns it into your memory. Sometimes, these “moments” are intentional; some individual or group created them to affect you. Brothers, academicians and bestselling authors Chip Heath and Dan Heath may seem to have written a book about the obvious, yet when they remind you of the power of appreciation, surprise, courage and social connectivity, you may recall moments and opportunities you let slip by. You can capture and change ordinary moments into remarkable ones and engineer “magical” moments. Best of all, you can do it pretty easily in many cases if you are aware, and that is one of the book’s primary lessons about the “power of moments.” Don’t expect anything groundbreaking here; just take it all in and reflect. The Heath brothers’ advice can change your life, business and career for the better – mainly by delighting those around you. 

About the Authors

Chip Heath is a professor at Stanford Graduate School of Business, and Dan Heath is a senior fellow at Duke University’s CASE Center. Both consultants, the brothers also wrote Made to Stick: Why Some Ideas Survive and Others Die; Decisive: How to Make Better Choices in Life and Work; and Switch: How to Change Things When Change Is Hard.

 

The “Peak-End Rule”

When the founders of YES Prep, a Houston-based charter school, watched ESPN’s coverage of the college draft of high school football players, school officials thought their graduates should experience a similar celebration when they announced their college acceptances. By launching the school’s Signing Day, officials created a powerful “moment” for its soon-to-be alumni.

Chip and Dan Heath acknowledge that ideas and opportunities with this kind of impact may seem out of your control because they often come randomly. Yet they assure you that you can manufacture memorable and meaningful moments for yourself and others. When random opportunities come along, they say, it is up to you to choose what to do: You can let them pass, or you can seize them.


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