Book
The Power of Potential
How a Nontraditional Workforce Can Lead You to Run Your Business Better
Recommendation
Since Thomas D’Eri and his father John launched Rising Tide in 2013, it has become one of the highest-volume car wash chains in Florida, with a retention rate five times that of its competitors. D’Eri shares his formula for success: Put employees first by offering them clear job roles, efficient processes and empathetic, organized managers. Fully 80% of D’Eri’s employees are autistic. By addressing the needs of his unique workforce, D’Eri overcame numerous talent management challenges that plague many businesses.
Summary
About the Authors
Thomas D’Eri is the co-founder and COO of Rising Tide Car Wash. Sara Grace is an award-winning co-author.
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Attract and Recruit Talent
Communicate Effectively
Develop a Business Plan
Develop the Organization
Digital Transformation
Drive Digital Marketing
Drive Team Performance
Entrepreneurship
Execute Digital Operations
Executive Leadership
Foster a Culture of Innovation
Foster Team Culture
Human Resources
Innovation
Lead Ethically
Leadership
Manage Corporate Communications
Manage People and Talent
Manage Teams and Departments
Management
Marketing
Master Content Marketing
Plan Strategically
Promote Diversity, Equity, and Inclusion
Soft Skills
Define Purpose, Vision, and Mission
Build Psychological Safety
Drive Continuous Improvement
Generate Demand
Develop Leaders
Practice Servant Leadership
Recruit Diverse Talent
Evaluate Candidates
Tell Compelling Stories
Create a Hiring Strategy
Communicate Corporate Purpose
Ensure Accountability in Teams
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