When Apple CEO Steve Jobs died in 2011, the world lost one of its greatest corporate pitchmen. Presentation consultant Carmine Gallo explains how Jobs captivated audiences for decades. He delves into Jobs’s public speaking and explains communication methods you can apply. While Gallo lists Jobs’s tools and techniques, he ignores one of Jobs’s crucial lessons: Keep it simple. Here, long vignettes relating anecdotes and examples appear often amid the text, set off with thin rule lines, and sometimes disrupt the narrative flow. As Gallo says, “Problems occur when you think about too many things at the same time.” Although this manual went to print in 2009, before Jobs’s death, and therefore speaks about the Apple CEO in the present tense, its advice remains very relevant. getAbstract recommends it to CEOs, entrepreneurs, salespeople and anyone who must sell ideas to an audience.
About the Author
Carmine Gallo is a communications consultant, coach and a BusinessWeek columnist. He is a public speaker and a seminar leader.
Instant access to over 20,000 book summaries
Discover your next favorite book with getAbstract.
See prices >>
Stay up-to-date with emerging trends in less time.
Learn more >>
Comment on this summary
5 years agoits good to known the abtract,so many interesting topic that gives you more support.
6 years agoVery helpful text to support "Simple is strong" message
7 years agoVery good
7 years agoLove Steve Jobs. Helpful info. Thanks.
8 years agoExcellent summary. Very informative and well written..
8 years agoSo true. Read this before your next presentation.
8 years agoGreat abstract. Very helpful.