Dan Pontefract, author of Flat Army, explains how companies can establish meaningful goals, provide energized workplaces, and contribute to their communities and society. Such “purpose-driven” firms put principles ahead of profits, but they find in the long run that being purpose-driven is good for business. Pontefract shows firms how to reach a meaningful “sweet spot” where three important roles come together: each employee’s “personal sense of purpose,” the company’s purpose and the role-based purpose employees feel when their jobs align with their priorities and beliefs. Those who seek a sense of direction for their organizations and business students will benefit from this detailed, practical, inspirational book.
About the Author
Dan Pontefract is “chief envisioner” of TELUS Transformation Office, a consulting firm that helps organizations enhance their corporate culture and collaboration practices. He also wrote the bestseller Flat Army: Creating a Connected and Engaged Organization.
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