This isn’t just another book about how to become a better manager; it’s about how to use language to become an “inspirational leader” who can bring about transformation and lasting change. Stephen Denning explains that transformational leadership is not the sole providence of an extraordinary few. Anyone with enough vision, commitment and grit to master a basic set of skills that he calls the “language of transformational leadership” can become a leader who creates change. Denning turns away from aloof reasoning and dusty information, and advocates being provocative and inspirational instead. His only lapse is a love of repetition. getAbstract believes that leaders who want to master persuasive advocacy will enjoy this in-depth guide.
In this summary, you will learn
- Why leaders’ traditional communication methods fail;
- How to communicate an idea in a way that inspires and motivates your audience; and
- How to use emotionally appealing narratives rather than dry data to make your case.
About the Author
Stephen Denning is author of The Leader’s Guide to Storytelling and Squirrel Inc., former program director of Knowledge Management for the World Bank and senior fellow at the James MacGregor Burns Leadership Academy at the University of Maryland.
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Comment on this summary
2 years agoEasier said than done
2 years agovery good for start to the best
2 years agoVery useful article!