Google – and other corporations looking to profit from predictions of consumers’ future buying behaviors – have set their sights on turning data-collection into a full-scale behavioral modification marketplace. In this timely and persuasive article, Harvard Business School professor Shoshana Zuboff provides a detailed analysis of the rise and threat of so-called “surveillance capitalism.” getAbstract recommends her insights to everyone interested in data mining and digital surveillance trends.
About the Author
Shoshana Zuboff, PhD, is the Charles Edward Wilson professor of Business Administration at Harvard Business School (retired). Her forthcoming book is Master or Slave: The Fight for the Soul of Our Information Civilization.