Marketplaces today change at unprecedented rates. For your business to thrive in an unstable environment, it must constantly “retune” to customer demands. One company that has successfully navigated dynamic markets is Chinese e-commerce giant Alibaba. Writing for The Boston Consulting Group, Martin Reeves, Ming Zheng and Amin Venjara detail Alibaba’s uncanny ability to function as a “self-tuning enterprise” and explain how the company has moved in surprising directions, few of which even existed at the time of its founding. getAbstract recommends this insightful report to CEOs, managers and human resource officers looking to ways to incorporate agility into their organizations .
About the Authors
Martin Reeves is a senior partner and managing director of the Boston Consulting Group. Ming Zheng is chief strategy officer of the Alibaba Group. Amin Venjara is the vice president of strategy and business development at ADP.