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The Silent Rise of the Female Driven Economy

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The Silent Rise of the Female Driven Economy

Medium,

5 min read
5 take-aways
Audio & text

What's inside?

After decades of exclusion, women are poised to disrupt the business world.

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Editorial Rating

8

Qualities

  • Innovative
  • Eye Opening

Recommendation

Despite most product development and design being focused on men as the default, women control most consumer purchasing decisions and they are quietly rising up to disrupt the economy. Entrepreneur Danielle Kayembe paints a persuasive and compelling picture of a future when women are at the center of innovation across the board. getAbstract recommends this eye-opening read to companies that don’t want to lose out when “women in business” ascend and women’s economic power begins to dominate.

Summary

Despite the success of The Honest Company, Thinx, and other women-led companies, the business world isn’t yet ready for women to disrupt it. For decades, industries have built their practices and products around “coded patriarchy – the assumption of male as the default and the exclusion of female perspectives in nearly every domain.” This includes products and design which don’t factor women’s needs and experiences and which cause them day-to-day struggles.

The men who helm brands ...

About the Author

Danielle Kayembe is an entrepreneur who focuses on empowering women internationally. She’s worked in consulting and finance in New York and sub-Saharan African for more than a decade.


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