Authors Anil K. Gupta, Girija Pande and Haiyan Wang offer an engaging look at the challenges of setting up businesses in India or China. They particularly excel in – and emphasize – the analysis of Indian companies entering Chinese markets. Their case studies and anecdotes will prove instructive to the leadership of any firm from any country seeking to establish operations in China. getAbstract recommends this guide to Asian entrepreneurism to Indian and Chinese corporate leaders, to the leaders and representatives of international firms working in either country, and to management students studying the challenges that multinational corporations face.
Together, India and China are home to one-third of the world’s population. Their economic interaction remains vitally important for both countries and for the rest of the world. If current trends continue, by 2025 China and India will “be among the four largest economies in the world.” As firms from both nations seek global markets, they cannot ignore the giant opportunity on their doorstep: India for Chinese companies and China for Indian firms. In the past, China and India traded with – rather than invested in – each other. But that has changed in recent years as firms from each country have set up manufacturing and research operations in the other.
Their relationship extends far back in time. Chinese and Indian scholars brought Buddhism from India to China in “the fourth and fifth century AD.” In modern history, colonialism limited opportunities for the two countries to interact, but when India gained independence, it became one of the first nations to recognize the People’s Republic “as the legitimate government of China.” War in 1962 between India and China over national boundaries – and India’s decision to give refuge to the Dalai Lama – soured...
Anil K. Gupta specializes in globalization and emerging markets. Girija Pande has worked in Asia in senior executive positions for more than 30 years. Haiyan Wang is the managing partner of the China India Institute, a research consultancy.