Summary of The Social Media Bible

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  • Innovative
  • Applicable


Do you tweet or troll? Lurk or plurk? Do you have Facebook friends or a LinkedIn list? Are you a virtual world resident with a beguiling or scary avatar? What is your favorite aggregator or rich site summary (RSS) service? Are you happy with your Yelp rating? Do you have a Meebo login? You know Google, but do you know Redlasso or IceRocket? What is your favorite wiki beyond Wikipedia? Like it or not, it is increasingly difficult to function in today’s technology-obsessed world without becoming an Internet geek. You need to know how to get the most out of the Web. For that, turn to Lon Safko and David K. Brake. Their comprehensive guide to the perplexing online world explains the Internet-based social media, including how to use its networks and tools to build a marketing campaign. getAbstract recommends this smart, thorough, useful book to any businessperson who sees a single unfamiliar word in this paragraph.

About the Authors

Lon Safko is an entrepreneur and the founder of eight companies. David K. Brake is the CEO and founder of a technology-based publishing company that tests and develops online content.



Social Media

The countless Web sites that make up the online social media promote communication and conversations among millions of people – but you can use them to reach even a small target audience.

Social media content includes “words, pictures, videos and audios,” and many individuals and groups connect to it constantly, from YouTube users and Facebook members to people who read – or write – blogs.

Most of these individuals use products or services like the ones you sell. Heads-up businesspeople are learning how to leverage social media tools to encourage the online population to talk positively about their products.

This level of engagement has four aspects:

  1. “Communication” – The Internet and its social media exist to communicate, from e-mail to “tweeting” (Twitter), “jotting” (Jott), blogging and surveying. For instance, you can use SurveyMonkey for quick market research. To begin communicating with your stakeholders, you could develop an e-mail newsletter. To see if it works well, turn to an online resource like Constant Contact.
  2. “Collaboration” – The Internet is a robust...

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