Digital media experts Oliver Luckett and Michael J. Casey focus on one intriguing concept: They apply biology – the workings of evolution, immunology and epidemiology – to explain how social networks behave and adapt. The analogy resonates and may impel you to rethink how you regard social networks and their impact on human culture. Luckett and Casey also provide some useful tips – mainly in Chapter Five. Though the book uses too much Silicon Valley slang, the authors offer a fresh perspective you can use in formulating social media strategy and tactics. getAbstract recommends their analysis to academics, leaders, strategists, and anyone seeking a deeper understanding of a phenomenon that exerts a universal and constant influence.
In this summary, you will learn
- How social networks have come to resemble living organisms in their structure and ability to replicate and evolve; and
- How to understand, use and leverage social media.
About the Authors
Thought leader Oliver Luckett builds digital media strategies for Hollywood actors and global organizations. Prolific author Michael J. Casey advises MIT’s Media Labs in digital currency.