- Eye Opening
While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
Digital media experts Oliver Luckett and Michael J. Casey focus on one intriguing concept: They apply biology – the workings of evolution, immunology and epidemiology – to explain how social networks behave and adapt. The analogy resonates and may impel you to rethink how you regard social networks and their impact on human culture. Luckett and Casey also provide some useful tips – mainly in Chapter Five. Though the book uses too much Silicon Valley slang, the authors offer a fresh perspective you can use in formulating social media strategy and tactics. getAbstract recommends their analysis to academics, leaders, strategists, and anyone seeking a deeper understanding of a phenomenon that exerts a universal and constant influence.
About the Authors
Thought leader Oliver Luckett builds digital media strategies for Hollywood actors and global organizations. Prolific author Michael J. Casey advises MIT’s Media Labs in digital currency.