The Startup Way

When entrepreneur and best-selling author Eric Ries published his first book, The Lean Startup, he started a global movement. Minimum viable products, experimenting, feedback loops and pivoting became buzz words that defined successful entrepreneurialism. With The Startup Way, Ries aims to show how the same principles that boost start-ups can transform established organizations of every size and in every sector into agile, impactful and innovative businesses.

To be truly successful, Ries argues, companies need to find ways to keep the entrepreneurial spirit alive without jeopardizing their core business. This means discarding traditional management styles and a focus on short-term forecasts and moving toward approaches that work with untested products in unknown markets, and when forecasts are impossible.