The Transformational Power of Recommendation
Recommendation engines are revolutionizing how customers buy and employees work.
MIT Sloan Management Review, 2020
Learn why recommenders have become an essential, trusted business tool.
Recommendation engines have come a long way since the early days of Last.fm and Pandora. Expert Michael Schrage offers an overview of recommenders’ role in e-commerce and workplace productivity in a helpful article in MIT Sloan Management Review. The article covers recommenders’ uses, benefits and risks, and offers examples of recommenders’ outsize role in the growth of companies such as Spotify and Stitch Fix.
About the Author
Michael Schrage is a research fellow at the MIT Sloan School of Management’s Initiative on the Digital Economy.
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