This book is like a clear lamp knifing through the fog of business, saying that what really matters is developing one clear unified concept of your business, declaring who you are and what you do. The key to achieving this "unified truth" is information. Most companies stack information in silos represented by business units, so one part of the company doesn’t know what the other parts are doing. Authors Mark Hurd and Lars Nyberg of the NCR global information technology firm make a cogent case that the key to overcoming this shortcoming is to take information out of scattered departments and develop centralized storage facilities for its collection, processing and retrieval. Armed with this base, this "unified truth," employees can become more customer-centric. One caveat, however, is that single view companies face the danger of tunnel vision. Sometimes companies need internal, competing views to be sure they consider the correct perspective. Although this book is an NCR public relations effort, it sets out a key point: if your firm isn’t making information its top priority, you’re could be falling behind the curve. getAbstract highly recommends this book to leaders and future leaders.
About the Authors
President and CEO of NCR Corporation, a global technology company, Mark Hurd helps NCR provide "relationship technology" solutions. This system is designed to maximize the value of the company’s interactions with its customers. Lars Nyberg is the chairman of the board of NCR Corporation. He served as CEO from 1995 to early 2003, leading NCR’s transformation from a hardware manufacturer to a technology solutions provider.