Summary of The Value of Entrepreneurship, with Philip Kotler

Looking for the video?
We have the summary! Get the key insights in just 5 minutes.

The Value of Entrepreneurship, with Philip Kotler summary
Start getting smarter:
or see our plans

Rating

8

Qualities

  • Overview
  • Visionary
  • Concrete Examples

Recommendation

Philip Kotler, whom The Wall Street Journal ranks among the six most influential business thinkers, describes several economic futures for the West and outlines strategies for achieving the rosiest outcome. Entrepreneurship is his main theme, though Kotler also boldly advises companies to move to Asia. getAbstract predicts you’ll find many of his ideas intriguing, such as the concept that schools should offer an MBC, or “master of business creation” degree.

About the Speaker

Consultant Philip Kotler is a professor of international marketing at the Kellogg School of Management.

 

Summary

Economies in the United States and Europe will continue to lag. Their maturity means that many people have met their material needs, weakening the demand for goods. Instead, “experiences and services” draw consumers. Yet, relative to the manufacturing industry, productivity in the service industry is low, so growth stalls in a service-dominated economy. But in his book Abundance, innovator Peter Diamandis predicts that technology may change this future, ending hunger and poverty in mere decades. Unlike the United States and Europe, Asia is enjoying good economic growth. Companies should capitalize on the region...


More on this topic

By the same author

Marketing 4.0
8
Confronting Capitalism
6
Good Works!
8
Chaotics
8
Up and Out of Poverty
7
Marketing 3.0
8
B2B Brand Management
7
Marketing in the Public Sector
7
Corporate Social Responsibility
9
Attracting Investors
8
Ten Deadly Marketing Sins
6
Building Global Biobrands
6
Kotler on Marketing
8

Customers who read this summary also read

How the West Can Adapt to a Rising Asia
7
Capitalism Isn’t an Ideology – It’s an Operating System
8
Living Entrepreneurially
8
The Rapid Growth of the Chinese Internet – and Where It’s Headed
8
The New Age of Corporate Monopolies
7
How Cryptocurrency Can Help New Companies Get Investment Capital
8

Related Channels

Comment on this summary