- Concrete Examples
Philip Kotler, whom The Wall Street Journal ranks among the six most influential business thinkers, describes several economic futures for the West and outlines strategies for achieving the rosiest outcome. Entrepreneurship is his main theme, though Kotler also boldly advises companies to move to Asia. getAbstract predicts you’ll find many of his ideas intriguing, such as the concept that schools should offer an MBC, or “master of business creation” degree.
About the Speaker
Consultant Philip Kotler is a professor of international marketing at the Kellogg School of Management.