Nancy Lublin and Alyssa Ruderman (Ed.)
The XYZ Factor
The DoSomething.org Guide to Creating a Culture of Impact
To attract and retain engaged and innovative employees and customers, take the collaborative approach inspired by the younger generations.
DoSomething’s unpretentious guidebook to engaging Gen X, Y or Z employees offers a worthwhile, commonsense approach to issues every business faces. The book reflects the enthusiastic style of younger workers, though it’s clear that you don’t need to follow their styles to enjoy the benefits the forward-thinking, innovative workplace they prefer. In important ways, this mind-set is not limited by chronological age; the “XYZ factor” is more of a philosophical mind-set enjoyed and promulgated by people of any age, including Pope Francis, 79, US first lady Michelle Obama, 51, entrepreneur and author Seth Godin, 55, and former New York City mayor Michael Bloomberg, 73. The book showcases XYZ culture in chapters by staff members from the nonprofit DoSomething.org., presented here by CEO Nancy Lublin and campaigns manager Alyssa Ruderman. Each chapter ends with questions you can apply to your business. “Tweetable Takeaways” offer condensed versions of some top ideas. Though written by different people, the chapters are unified, and feature a bubbly, enthusiastic conversational style. That style, like the culture it mirrors, prioritizes humanity above expertise. That’s the mind-set among members of Gens XYZ, who value both innovation and efficiency. getAbstract recommends this accessible how-to manual to executives, managers, entrepreneurs, business professors, students and anyone seeking a primer on the attitudes of truly engaged staff members.
About the Authors
Nancy Lublin, the author of Zilch: The Power of Zero in Business, is a Crown Fellow at the Aspen Institute, a 2014 Schwab Foundation Social Entrepreneur and CEO of the nonprofit DoSomething.org, where Alyssa Ruderman is a campaigns manager.
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