On Snapchat, a messaging app that is particularly popular among younger users, images and videos you share disappear within 24 hours. Because the consumer’s exposure to the marketing message is short-lived, most marketers don’t even consider the app for advertising. As Fast Company’s Elizabeth Sevran explains, others argue that, when Snapchat users know a message will disappear, your customer is more likely to take notice. getAbstract recommends this article to social media marketers who need some ideas for how to exploit Snapchat’s advertising potential.
In this summary, you will learn
- Which companies are promoting their brands on Snapchat and
- What strategies those companies are using to woo their Snapchat audiences.
About the Author
Elizabeth Segran has written for The Atlantic, Foreign Policy, Foreign Affairs, The Nation, The New Republic, and other publications. She is currently a staff writer at Fast Company.