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The COVID-19 crisis brings an uncertain business environment and below-average consumer sentiment. To thrive in such an environment, companies must become even more customer-focused and fine-tune their offerings to the situation at hand. Boston Consulting Group’s Lauren Wiener, Mark Abraham and Mitch Colgan offer three tangible steps to help you win and retain online customers during the crisis.
About the Authors
Lauren Wiener is a managing director and partner in the New York office of Boston Consulting Group. Mark Abraham is a managing director and senior partner in the firm’s Seattle office. Mitch Colgan is a partner in BCG’s Chicago office.
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