Summary of To Save Earth, Go to Mars

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To find solutions to problems on Earth, humankind may need to travel to Mars. Planet Labs program manager Joe Mascaro examines “lateral innovation” – a “nontraditional approach” to problem solving. Persuasively citing innovations in Earth imaging, 3D printing, and other developing technologies, Mascaro’s vision is clear, accessible and forward-thinking. getAbstract recommends this article to technology strategists, leaders in science and innovators with an eye to the future.

In this summary, you will learn

  • What “lateral innovation” entails,
  • How colonizing Mars could promote environmental problem solving on Earth and
  • Why technology companies are looking toward the future to solve present challenges.

About the Author

Joe Mascaro is an ecologist, writer and program manager for impact initiatives at Planet Labs. His work has appeared in the Los Angeles Times, the San Francisco Chronicle, The New York Times and The Space Review.



“Don’t let anyone tell you we can escape to Mars; we couldn’t even evacuate New Orleans. The Earth is the only planet habitable for human beings. We’re going to have to make our stand right here.” These words, a call for caution from Al Gore, demonstrate a linear, traditional line of thinking in which...

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