This book is a branded homage to the business acumen of Donald Trump, illustrating his success in marketing everything from cologne and shirts to commercial real estate and casinos. Author Don Sexton covers the basic building blocks of marketing strategy. His writing is straightforward, and he includes worksheets and checklists for novices, though he offers little new for experienced marketers. He covers a wide range of topics, from the basics of media outreach to managing research and financial benchmarks for a marketing campaign. The examples are limited almost exclusively to the Trump Empire, given that this is part of the "Trump University" series. getAbstract commends this as a good basic book on marketing.
In this summary, you will learn
- How to use the basic concepts and tactics of marketing; and
- How to evaluate the effectiveness of each strategy.
About the Author
Don Sexton, Ph.D., a business professor at Columbia University for more than 35 years, is the founding president of a consulting firm. He has written many articles on branding and marketing.