ACRIP
Twitter Power
Book

Twitter Power

How to Dominate Your Market One Tweet at a Time

Joel Comm and Ken Burge
Wiley, 2009
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Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

Comm’s book will alert you to the real business possibilities of Twitter. He guides new and intermediate Twitter users through the whole process of using Twitter productively, from creating a profile to building a following to measuring your success. He also explains how to get business results on Twitter and how to measure those results. While Comm covers the basics for beginners, even experienced users will discover tidbits that will improve how they tweet. getAbstract needs more than 140 characters to recommend Comm’s book, which gives corporate communicators, brand managers and individuals the information they need to do Twitter right.

Summary

Twitter: Powerful Social Media in 140 Characters or Less

The interaction between a person who posts original content and the people who reply to that content constitutes the social aspect of online social media. The content that emerges from these conversations builds virtual communities and connections that businesses can use to reach their markets and build brand loyalty. Twitter differs from other social media sites and from other blogs because its conversations take place in bite-sized, 140-character-maximum chunks, “because that’s all that can fit through SMS [mobile text messaging] systems.” Twitter isn’t the only microblogging social media service. Facebook and LinkedIn each offer options for microblogging to update your current status. While these features don’t have size limits like Twitter, their entries do tend to be short.

The social media can connect your business to a large audience. Facebook “claims” more than 60 million “active” members. The Internet hosts more than 100 million English-language blogs. Twitter already has more than three million users with no end in sight, and its largest user group fits an ideal consumer demographic: professionals from...

About the Authors

Joel Comm, the author of The AdSense Code and Click Here to Order, speaks and writes often about Internet marketing and making money online. His business partner Ken Burge is president of InfoMedia, Inc.

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