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Unbound Marketing
Como construir uma estratégia exponencial usando o marketing em ambiente digital
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Recomendação
A transformação digital veio tanto ameaçar o marketing tradicional como abrir oportunidades extraordinárias para o setor, afirma o publicitário Rafael Kiso. Por meio de cinco passos de planejamento estratégico, Kiso oferece um manual extremamente prático para você elaborar ações que possam ir além dos limites entre os mundos on-line e off-line, “construindo uma jornada de contato amigável e duradoura” com os seus clientes.
Resumo
Sobre o autor
Rafael Kiso é publicitário e especialista em planejamento estratégico digital. Ele é CMO da mLabs – a maior plataforma de gestão de mídias sociais do Brasil – e conselheiro da Focusnetworks.
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