Livro
Unbound Marketing
Como construir uma estratégia exponencial usando o marketing em ambiente digital
Right-click on the code to copy the image.
Note: On an ASP portal, the link behind the code is portal specific!
Recomendação
A transformação digital veio tanto ameaçar o marketing tradicional como abrir oportunidades extraordinárias para o setor, afirma o publicitário Rafael Kiso. Por meio de cinco passos de planejamento estratégico, Kiso oferece um manual extremamente prático para você elaborar ações que possam ir além dos limites entre os mundos on-line e off-line, “construindo uma jornada de contato amigável e duradoura” com os seus clientes.
Resumo
Sobre o autor
Rafael Kiso é publicitário e especialista em planejamento estratégico digital. Ele é CMO da mLabs – a maior plataforma de gestão de mídias sociais do Brasil – e conselheiro da Focusnetworks.
Mais deste tópico
Do mesmo autor
Os clientes que leem esse resumo também leem
Relacionados a habilidades
AI Transformation
Become More Productive
Career
Communicate Effectively
Convert Prospects
Corporate Finances
Develop Innovative Products
Develop the Organization
Develop Your Thinking Skills
Enable Digital Organization
Execute Digital Operations
Executive Leadership
Generate and Qualify Leads
Human Resources
Innovation
Lead Yourself
Leadership
Manage People and Talent
Manage Post-Sale Relationships
Manage Product Innovation
Manage Risk
Manage Teams and Departments
Market Insights by Industry
Master B2B Sales
Personal Growth
Sales
Search for a Job
Soft Skills
Understand Consumer Behavior
Understand Economics
Understand Organizations
Workplace Skills
Lead Strategically
Build Digital Culture
Lead Product Marketing
Manage Customer Accounts
Promote Customer Centricity
Understand Yourself
Develop Your Sales Pipeline
Identify Prospects' Needs
Lead Operational Planning
Understand Innovation
Use AI for Marketing Analytics
Use Scenario Planning
Digital Transformation
Drive Organizational Performance
Drive Team Performance
Manage Performance
Behavioral Economics
Use AI to Generate Marketing Content
Discover Marketing Trends
Increase Conversion Rates
Innovate Strategically
Management
Measure Digital Transformation Impact
Select Ideas
Assess Digital Maturity
Develop Pricing Strategies
Leverage AI for Marketing
Master Financial Metrics
Tell Compelling Stories
Translate Strategy into Action
Define Product Vision
Consulting Industry
Entrepreneurship
Manage Project Timelines
Plan and Execute Projects
Plan and Strategize for Growth
Set Business Goals
Succeed as an Entrepreneur
Apply Market Segmentation
Start-up Case Studies
Leverage Advertising
Manage Your Accounts
Build Digital Business Models
Drive Continuous Improvement
Manage Key Accounts
Plan Financial Performance
Set and Achieve Goals
Communicate Strategically
Drive Direct Marketing
Drive Project Management
Harness Influencer Marketing
Implement Mobile Marketing
Use Multi-Sensory Marketing
Control Financial Performance
Define Product Strategy
Drive Email Marketing
Think Strategically
Develop a Business Plan
Develop Your Personal Brand
Strategize Digital Transformation
Apply Data-Driven Marketing
Create Value Proposition
Leverage Video Marketing
Plan and Strategize Your Sales
Plan Strategically
Understand Business Models
Build Your Startup
Drive E-commerce Marketing
Drive Business Development
Marketing
Master Social Media Marketing
Master Video Marketing
Set and Track KPIs
Analyze Competition
Create Product-Market Fit
Innovate Business Models
Generate Demand
Drive Digital Marketing
Master Marketing Strategy
Define Digital Strategy
Master Branding
Master Positioning
Master Content Marketing
Comente sobre este resumo