Summary of Better and Faster
The Proven Path to Unstoppable Ideas
From the book: BETTER AND FASTER: The Proven Path to Unstoppable Ideas. Copyright 2015 by Jeremy Gutsche Consulting Inc. Published by Crown Business, an imprint of the Crown Publishing Group, a division of Penguin Random House LLC
Stay curious, leave your successes behind and search relentlessly for new opportunities.
Ideas and opportunities abound. People surprise you all the time with brilliant new things – concepts you never thought of, or if you did, you were too cautious to pursue them. Most people till their familiar “farm”; that’s your DNA at work. You study to gain a skill, work to attain a position and reap what you sow. But things change so fast today that your comfortable job might disappear or your company could crumble around you. Trend hunter and entrepreneur Jeremy Gutsche urges you to abandon – or, at least, seek beyond – what got you there and to “hunt” aggressively for what’s next. Though you’ve probably heard some of his case histories before, Gutsche’s cautionary tales and amazing success stories fuel this adventurous guide to modern entrepreneurship. getAbstract recommends his change-making enthusiasm to entrepreneurs, business owners, managers and investors.
In this summary, you will learn
- Why resting on your laurels and “farming” your familiar ground are dangerous;
- How to resist natural tendencies toward “complacency,” “repetition” and defensiveness; and
- What strategies will help you spot hidden opportunities and “hunt” for your next big idea.
About the Author
Jeremy Gutsche became an entrepreneur at age seven. His fascination with ideas led to the launch of Trendhunter.com, a site where millions of followers seek unique opportunities.
Comment on this summary
By the same author
Trend Hunter, 2016
Customers who read this summary also read
Public Affairs, 2015
Paul B. Brown
Ouray Mills, 2016
Transcendent Publishing, 2016