Summary of Competing Against Luck

The Story of Innovation and Customer Choice

HarperBusiness, more...

Buy the book

Competing Against Luck book summary
Companies innovate successfully when they understand why customers “hire” products to do “jobs.”

Rating

9 Overall

9 Applicability

10 Innovation

8 Style

Recommendation

The “Theory of Jobs to Be Done” unlocks the mystery of successful product innovation – a mystery often dismissed as luck. “Jobs Theory” holds that people don’t merely buy goods, they “hire” and “fire” products based on whether those products do the “job” that consumers need done. Companies practicing Jobs Theory know their understanding of consumer behavior helps predict successful innovation. Best-selling author and Harvard Business School professor Clayton M. Christensen and his co-authors Taddy Hall, Karen Dillon and David S. Duncan explain that the detailed observation of targeted customers – in their struggle to make progress – leads to a precise narrative that specifies the Job to Be Done. Such a narrative can serve all levels of an organization as a decision-making guide and a map of the need for an innovative product. getAbstract recommends this leap forward to professionals tackling product innovation and anxious to get it right.

In this summary, you will learn

  • How the “Theory of Jobs to Be Done” guides companies toward successful product innovation,
  • How consumers’ decisions to “hire” and “fire” products demonstrate their need for innovative products or services, and
  • What risks arise from relying on data to identify innovation opportunities.
 

Summary

The “Theory of Jobs to Be Done”
According to the Theory of Jobs to Be Done, people do not merely buy products. They “hire” products to help them make personal progress toward a specific objective. Unless the purchase and use of a product helps the consumer make progress toward his or her...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Authors

Harvard Business School professor Clayton M. Christensen’s nine books include The Innovator’s Dilemma. He and co-author Karen Dillon, former Harvard Business Review, also co-wrote the bestseller How Will You Measure Your Life? Taddy Hall is a principal with the Cambridge Group. David S. Duncan is a senior partner at Innosight.


Comment on this summary

  • Avatar
  • Avatar
    Victoria Littlefield 4 months ago
    Yet another book filled with platitudes and general information that is already known. There are a number of other books out there on this topic that provide the same information and in a more interesting ant useful way.
  • Avatar
    Moonil Choi 4 months ago
    #Shantanu Ghosh
    Cannot agree more. An old-fashioned marketing concept.
  • Avatar
    Shantanu Ghosh 4 months ago
    Bit of a disappointment given the credentials of the author. Different terminology to customer needs insights theories that's been around for decades.
  • Avatar
    Barry Smith 4 months ago
    barry301smith comment

More on this topic

By the same authors

Customers who read this summary also read

More by category