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Overcoming Doubts and Doubters

HarperCollins Leadership,

15 min read
6 take-aways
Audio & text

What's inside?

Kara Goldin created Hint, a hit unsweetened, flavored water, and succeeded because she wouldn’t give up.

Editorial Rating



  • Innovative
  • Well Structured
  • Engaging


Kara Goldin, founder and former CEO of Hint, Inc., created the United States’ top brand of unsweetened flavored water. When she wanted to lose weight, she replaced her diet soda with fruit-flavored water that she made in her kitchen. Family and friends loved it so much she decided to sell it. The first 10 cases sold out in two days at Whole Foods. Goldin recounts her entrepreneurial perseverance in building Hint Water, which now has retail sales well over $200 million a year across the United States.


Kara Goldin was in her mid-30s when she created her company, almost by accident.

As the youngest of five children, Kara Goldin learned early in life to fend for herself. She never wanted to be a CEO, but after working several corporate jobs and starting her family of four children, she created Hint Water, the United States’ number one brand of unsweetened flavored water.

Goldin was in her mid-30s, had worked at Time and CNN, and was seeking to shed pregnancy weight after the birth of her third child, Keenan. After drinking 10 to 12 cans of Diet Coke a day, Goldin forced herself to drink water instead, despite not liking its taste. She put fresh fruit in her water to flavor it. Family and friends loved her fruity water, and she decided to sell it.

She asked her local Whole Foods manager if he’d carry it. Goldin notes that he probably thought she was crazy, but he agreed to try – and the rest is history. Today, you can buy Hint in all 50 states, and it has US retail sales of more than $200 million a year.

Goldin worked in media and technology in the early internet days.

When she was 14 years old, Goldin...

About the Author

Founder and former CEO of Hint, Inc., Kara Goldin hosts the podcast, The Kara Goldin Show. She left her position as CEO in November 2021, but remains an active board member, shareholder and, as she says, “the number 1 fan of Hint water.”

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