Rating

8

Qualities

  • Applicable

Recommendation

Marc Eckō shares an unfiltered narrative of his successes and failures as he built a multimillion-dollar, worldwide brand. He dreamed big, achieved a lot, fell hard, learned well and wears his battle scars proudly. Eckō also details his brand development process, “The Authenticity Formula.” With appreciation for this book’s creative, thoughtful design and illustrations, getAbstract recommends Eckō’s business saga as much for its autobiographical elements as for its practical advice.

Summary

“The Authenticity Formula”

Authentic brands are organic, evolving entities, whether you’re discussing your personal brand or multiproduct corporate brands. No matter what you sell, an authentic brand serves as your compass, providing clear direction amid the economic downturns, creative differences, public criticism or conflicting management styles that can blow you off course.

Marc Eckō’s brand began in the 1980s in his parents’ garage in Lakewood, New Jersey, where he airbrushed T-shirts to sell to his schoolmates. Over the next 15 years, Eckō built his brand into a retail business worth millions. Eckō reveals his process for brand development, the “Authenticity Formula,” through his personal story. He discovered that, “Authenticity is equal to your unique voice, multiplied by truthfulness, plus your capacity for change, multiplied by range of emotional impact, raised to the power of imagination.” His advice for budding entrepreneurs: “Challenge yourself to shake free of the herd, find your...unique voice and create your personal authentic brand.”

“Fear”

Marc Milecofsky was a chubby geek who loved computer games, comic books and drawing. He wasn’t cool...

About the Author

Marc Eckō is the creator and founder of Eckō Unlimited, as well as the founder and chairman of Complex Media. He is an American fashion designer, artist, speaker and mentor.


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