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User Research
Book

User Research

A Practical Guide to Designing Better Products and Services

Kogan Page, 2018 more...


Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

User research helps those who want to understand how to prioritize issues, how users feel about your offerings and how those offerings integrate into users’ lives. Stephanie Marsh, a UK research professional, pulls together all aspects of user research. She provides links, tools and templates to use in research and in evaluating methods for selecting participants and presenting results. Her exhaustive recipes for user research preparation, methodology and presentation yield a feast of information. University students, newcomers to the field and managers seeking a handy reference work will find her rich overview invaluable. 

Take-Aways

  • The more clear your reasons are for doing user research, the more effective it will be.
  • Enlisting the right type of people for your research will provide valid findings.
  • Create unbiased questions that don’t mislead participants.

About the Author

Stephanie Marsh is a lead user researcher for the UK Government Digital Service and former head of digital strategy for the UK Ministry of Defense. She has consulted for the BBC, Arsenal, easyJet, Boden and Oxfam.